MESSAGE FROM THE AUTHORS
month we'd like to share with you Rob's article in the February/March
issue of Value magazine.
you would expect, it's about trust.
always, your feedback and comments on this newsletter are
welcome at email@example.com.
INSIDE THE ORGANIZATION
last year, the New York Times published a series
of reports based on Harris and Roper polls. In one report,
the Times noted that a grand total of 2 percent of
survey respondents felt that Fortune 500 CEOs were “trustworthy.”
hard to imagine a clearer message that Fortune 500 senior
executives have a major credibility issue with the public.
presents a problem with cascading implications because it’s
likely that these “public opinions” have roots
deep within the organizations themselves.
of trust on the outside usually mirrors a lack of trust on
the inside. And if employees don’t trust their top managers,
then sustainable value creation of any kind will be compromised.
company has launched a major new social/good initiative? “Sure
it has; but it’s probably a PR stunt.” The company
has agreed to partner with a nonprofit to provide global disaster
relief, or alleviate suffering in a particularly hardhit region?
“That’s well and good, but it’s not doing
much to help its own employees.” Value has to be built
internally first, or even the most generous of external efforts
will not ring true and may not gain the traction needed to
succeed fully. So what can be done?
read the complete article at Value
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2006 Robert Galford and Anne Seibold Drapeau All
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